Overview of Consumer Protection in Canada Series – Unfair practices/misleading representations

Consumer protection laws in Canada generally prohibit prescribed unfair practices and prohibit the provision of unsolicited goods or services to consumers. Unfair practices address behaviour that misleads consumers, subjects consumers to undue pressure to enter into a transaction, or takes advantage of certain consumers (e.g. a consumer with a disability). Making misleading or deceptive representations is prohibited. Some provincial legislation lists the acts or practices that are deemed misleading or deceptive. Other provincial legislation describes the general nature of such acts and practices and provides non-exhaustive lists as examples.


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