Québec proposal to regulate loyalty reward programs

Following Ontario’s Bill 47, Protecting Rewards Points Act (which received Royal Assent on December 8, 2016), the Coalition Avenir Québec’s justice critic will table a bill this week to make it illegal for loyalty reward points to expire in Québec. It is anticipated that the bill may also prohibit businesses from reducing the value of points. The proposed bill’s implications on businesses that operate loyalty reward programs in Québec will be addressed once the bill is introduced.




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